- talent representation pioneer and world's largest sponsorship consulting group.

The world of sports and entertainment is full of potential and infinite possibilities. For fans, it’s why we always come back for more. But for brands and talent looking to make their mark and stay ahead of the competition, it can all seem a little overwhelming at times.


Where others see complexity, we see possibility. With instincts founded on smarts and grounded in experience, we’ve got the right blend of brains and creativity to predict, produce and perform for some of the world’s best brands and talent.

We’re a mix of savvy veterans and bold upstarts, at it for three decades. A passionate team of 800+ around the world, relentlessly committed to helping you force fate and push forward to make your next right move.

So when your campaign or career is on the line, we hope you’ll turn to us.


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  • 800+
    Talented athletes and celebrities represented, including the most decorated Olympian of all-time
  • 35+
    Years of experience challenging brands and talent to make the next right move
  • 100+
    Awards won, polished, displayed and eventually shoved in a closet always focused on what's next
  • 125K
    Passionate global fans that fuel our creative planning tools

about Octagon

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  • Sports & Entertainment
  • Experiential Marketing/Meetings & Events
  • Promotions & Activations
  • Talent / Personality Management & Representation


  • Stamford, United States
  • Melbourne, Australia
  • Sydney, Australia
  • Brussels, Belgium
All Locations

recent work.

Putting Technology on the Olympic Stage

How do you shine a light on a technology brand through sponsorship? Read More

Storytelling Through Sponsorship

How do you leverage sponsorship to create great content?  We started by helping Delta Air Lines develop a strategic sponsorship portfolio across U.S. professional and collegiate properties, then we worked with our clients to produce engaging and fun branded content. For this piece, we integrated intellectual property from all three of Delta’s NCAA partnerships within the Raleigh-Durham market - UNC, NC State and Duke - casting their beloved mascots to help play up the long-standing rivalries without alienating fans or playing favorites. The short film, full of mascot mischief, has +1 million views and counting. Read More

Turning the World Oval

How did Mastercard grab the attention of rugby fans at the Rugby World Cup? We helped create Mastercard’s largest and most successful integrated sponsorship campaign ever. Together, we turned the world oval for #44daysofcrazy, creating unpredictable, inspiring and thrilling experiences for rugby fans everywhere. Although the experience lasted only 44 days, the impact lasted a lot longer, with increased card spending, increased transactions and a social reach of 145 million. Read More


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