IPG Media Lab
A Lab for Emerging Media Technologies.

The IPG Media Lab is equal parts think tank, real-world proving ground and change enabler. We provide agencies and clients with the power to harness emerging media by offering facilities, expertise and resources specifically tailored to rigorously testing emerging media and marketing techniques - driving quantifiable outcomes, learnings and strategies.

The Lab is one of the highly dynamic IPG Mediabrands' units.

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  • Media Planning, Buying & Investment
  • Market Research
  • Direct / eCRM / One-to-one
  • Advertising / Full Service
  • Digital Services


  • New York, United States
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