Current believes in real lives over lifestyles.

At Current, we believe in real lives over lifestyles. We create genuine connections between brands and people to change behavior and move brands forward. Our unique Realistics approach uncovers truths about people that reflect how they really live and behave. We translate those insights into strategic marketing programs that people are drawn to, support and share because they represent them in genuine, authentic ways. The Current team collaborates across four US offices – New York, Chicago, Los Angeles and San Francisco – offering clients individual attention backed by unlimited resources.


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recent work.

Current and Kingsford Charcoal #TailgateForOurTroops

Current worked with client Kingsford Charcoal on a tailgating campaign in partnership with the Folds of Honor Foundation, an organization that provides scholarships and assistance to children and spouses of military members who were killed or disabled during active duty. Since 2007, the foundation has awarded over 7,500 scholarships. Read More

Current Helps Radio Flyer Celebrate 100 Years

2017 marks 100 Years for Radio Flyer, the creator of the iconic little red wagon. Current Marketing helped the brand celebrate its centennial by creating a heartwarming, nostalgia-filled video that highlights the moments of joy and adventure experienced by families raised with Radio Flyer products. Creative, which features a snapshot of everyday childhood moments, was derived from parents’ concern that there isn't enough time to create meaningful memories with their children. The spot also highlights the trust parents have in Radio Flyer products, which often stay in families for generations, through texts between relatives. Read More

Current and Allstate Spread Safe-Driving Awareness around July Fourth Holiday

With the release of the 13th annual Allstate America’s Best Drivers Report coinciding with the Fourth of July holiday, the perennial deadliest day on the road for U.S. drivers according to Insurance Institute for Highway Safety (IIHS), Current worked with Allstate to encourage safe-driving habits and to combat the rising number of fatal collisions each year. Read More


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