The Axis Agency is a leading marketing agency delivering strategy, diversity and creativity.

The Axis Agency is a full-service marketing and communications agency specializing in the new American consumer. Axis puts culture at the core of content-driven, digital-forward marketing campaigns for leading brands looking to engage the Whole Market.

As America becomes more diverse and cultures and identities blend into a poly-cultural reality, traditional mass marketing and demographic-based targeting have become obsolete. Axis’ Whole Market approach helps leading brands uncover universal insights that allow for the personalization of campaigns to ensure maximum relevance across multiple cultures, languages, markets and mediums.

Headquartered in Los Angeles, Axis has offices in some of the most diverse cities in the country, including New York, Miami, Chicago and Dallas. Axis is ranked by Ad Age as one of the Top 25 Hispanic Advertising Agencies in the U.S. Axis is a subsidiary of The Interpublic Group of Companies (NYSE: IPG).

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disciplines

Multicultural Marketing
Digital Services

Market Research
Advertising / Full Service
Public Relations

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locations

Los Angeles, United States
Chicago, United States
Dallas, United States
Miami, United States

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recent work.

ALDI Launches First U.S. Spanish-language Advertising Campaign

With the goal of reaching the vast Hispanic market across Southern California, ALDI launched its first ever Spanish-language advertising campaign featuring two television spots. The first TV spot, "Cupones," tells the story of a mom who finally got rid of her addiction to coupons thanks to ALDI, their everyday low prices and great quality. The second TV spot, "Primero lo Primero" proves that moms shop ALDI first because moms always know what's best. Read More

Pine-Sol® "Makers of Home"

Pine-Sol stands against the outdated stereotype of a "Homemaker." Our “Makers of Home” campaign celebrates those redefining the role of "Homemaker." Read More