DeVries Global A full-service PR agency that decodes culture to unlock influence for brands.

DeVries Global is a mid-sized brand communications agency that combines the fast-moving, client-centric culture of a boutique with a global footprint across three regions: NA, Europe and Asia. We started 40+ years ago with 20 people in New York and have since grown to 200+ global citizens across creative capitals around the world: London, Berlin, Beijing, Shanghai, Singapore and Taipei.

We are the First Cultural Communications Agency. What makes our approach unique is that we tackle client problems from culture-in vs. consumer-out. We maniacally focus on the future as we decode culture for our clients and have operationalized our mission across every aspect of how we work with clients. From mining insights from our DeCode Collective, ideating via DeVries Idea Generator (DIG), unleashing influence via our powerful Native Influence system, and measuring the impact of our efforts.

We have a carefully curated list of clients across a range of consumer industries, including Benefit, Coty, Hasbro, IHG, IHOP, J&J, New Balance, Remy Cointreau, Secret, Sephora, Shark Ninja, SK-II, and Zippo. Our specialty is 360° integrated marketing communications, and we excel in driving commerce, elevating brand relevancy and driving consumer affinity and engagement.

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  • Public Relations
  • Social Media
  • Communications Planning
  • Crisis / Issue Management
  • Experiential Marketing/Meetings & Events


  • New York, United States
  • Beijing, China
  • Shanghai, China, China
  • London, UK, England
All Locations

recent work.

DeCoding Culture at DeVries Global

DeVries Global has been busy! Here’s a look at some of our most recent work. Read More


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