IPG Mediabrands
is the global media and data arm of Interpublic Group .

IPG Mediabrands and Plano launched #SeePastTheScreen, a national pro-bono campaign to drive awareness of myopia in Singapore, known as “the myopia capital of the world.” The campaign uses the “square eyes” parable, which refers to how one can go “squared-eye” when watching too much television, to drive home the message that excessive device usage has been scientifically linked to a myopia (short-sightedness) epidemic. The campaign is running across OOH, Print, Digital, Television, Mobile, Radio and Social Media. Read More

Ensemble Enables Malaysians to Give Back to Their Communities

Ensemble, part of IPG Mediabrands, and its telco client, Maxis, created a Chinese New Year campaign aimed at bringing prosperity and longevity to the less fortunate by incorporating charity seamlessly into online shopping. The campaign, titled “Kongsi Home project,” also collaborates with Epic Homes, an organization that builds homes for underprivileged Malaysian communities. Malaysia’s top 5 e-commerce platforms – Lazada, Gem Five, Zalora, Rakuten, and Happy Fresh – are also part of this effort to turn online shopping into online giving. Read More

Dengue, a mosquito-borne tropical disease caused by the dengue virus, saw an alarming rise in 2014. From a seemingly low rate of infection, Singapore saw an exponential rise to a record high of 891 cases in a week – the highest ever number of cases. Read More