is one of the world's largest agency networks.
With operations in over 100+ countries and some nine decades of multinational experience, McCann has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century.
The modern McCann is the result of a 1930 merger in New York between two pioneer agencies, The H. K. McCann Company, which opened in 1912, and The Erickson Company, founded in 1902. The two agency principals themselves were industry visionaries whose contributions encompassed establishing the core general practices and central ethical guidelines of the industry. This included their roles in helping to launch the American Association of Advertising Agencies and the Audit Bureau of Circulations.
From the beginning, The H.K. McCann Company declared itself dedicated to creating a multiple-office network built on collaboration and shared best-in-class resources designed to help all of its clients maximize their growth potential. After opening in New York and expanding quickly across the U.S., McCann launched on its collaborative worldwide trajectory, opening in Canada in 1915, in Europe in 1927, in Latin America in 1935, in Australia in 1959, and in Asia in 1960. Along the way, it was McCann in the 1950s and early 1960s that introduced coordinated marketing communications, incorporating such areas as public relations and sales promotion.
Coca-Cola Says Labels are for Cans Not People
FP7/ Dubai and Coca-Cola joined in a new highly innovative Ramadan campaign to promote a world without prejudice and labels by changing the beverage’s packaging. Special cans were created that did not have the Coca-Cola brand name, but encouraged tolerance with the message "Labels are for cans, not for people." Read More
Mastercard Brings People Together in The “Listening Room”
McCann London launched its latest creative for Mastercard, Start Something Priceless, that celebrates the important role music plays in people’s lives. The campaign launched ahead of The BRIT Awards 2018, for which Mastercard is a headline sponsor. Read More
McCann Romania Promotes Blood Donations
McCann Worldgroup Romania, based in Bucharest, has launched a campaign along with its client, the retail store chain Mega Image, to promote blood donation in the country. The campaign, “Produs imposibil de cumparat” (roughly translating to, “Product impossible to be bought”), includes the placing of fake packages of blood on Mega Image store shelves to draw attention. The effort, which includes partners such as the National Institute of Transfusion Hematology and the Bucharest Transfusions Center, is considered critical to public health as Romania faces a unique and dangerous shortage of blood donations, ranking last among all EU countries for annual... Read More
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