McCann is one of the world's largest agency networks.
With operations in over 120 countries and some nine decades of multinational experience, McCann Erickson has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century.
The modern McCann Erickson is the result of a 1930 merger in New York between two pioneer agencies, The H. K. McCann Company, which opened in 1912, and The Erickson Company, founded in 1902. The two agency principals themselves were industry visionaries whose contributions encompassed establishing the core general practices and central ethical guidelines of the industry. This included their roles in helping to launch the American Association of Advertising Agencies and the Audit Bureau of Circulations.
From the beginning, The H.K. McCann Company declared itself dedicated to creating a multiple office network built on collaboration and shared best-in-class resources designed to help all of its clients maximize their growth potential. After opening in New York and expanding quickly across the U.S., McCann launched on its collaborative worldwide trajectory, opening in Canada in 1915, in Europe in 1927, in Latin America in 1935, in Australia in 1959, and in Asia in 1960. Along the way, it was McCann in the 1950s and early 1960s that introduced coordinated marketing communications, incorporating such areas as public relations and sales promotion.
Commonwealth//McCann and Chevrolet Encourage Acts of Kindness for Leap Year
Chevrolet’s #DayItForward, created by Commonwealth//McCann, encourages fans to use their "extra 24 hours" in the Leap Year to do something nice for another person. The effort focuses on what can be done for someone who doesn’t expect the act of kindness. Read More
McCann Santo Domingo and Nestlé’s Nido Launch Car Safety Device
Each year, an average of 37 children die after being left alone in hot cars according to Kids and Cars, a global children’s safety advocacy organization that tracks data on automobile-related child deaths. This led to the creation of Umbilicar, the new product created by McCann Santo Domingo and Nido, Nestlé’s powdered milk brand for infants and children. Umbilicar prevents parents from abandoning children in cars. Read More
McCann Sydney Works to Help End World Hunger
“A Table to End Hunger,” created by McCann Sydney, invites Australians to bid on table reservations at heavily booked restaurants normally associated with long lead reservation times. The bidding process allows Australians to grab a table at some of Sydney’s most exclusive restaurants on short notice, while also raising money to help end world hunger. All proceeds earned will be donated to The Hunger Project Australia, an organization that is working to break the cycle of poverty by 2030. Read More
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- General Posted on July 21, 2017
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- New Business Posted on June 30, 2017