Initiative focuses on cultural velocity

Initiative is a full service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural VelocityTM – creates relevant, long-lasting consumer connections that drive business results.

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disciplines

  • Media Planning, Buying & Investment

locations

  • New York, United States
  • Buenos Aires, Argentina
  • Melbourne, Australia
  • Perth, Australia
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recent work.

Initiative Tomorrow Addresses Internship Discrimination

Internship discrimination is a growing problem in the Netherlands, with many organizations reluctant to hire interns from diverse cultural backgrounds. To respond to this, Initiative Tomorrow in the Netherlands created an influencer campaign “I Want That Internship,” collaborating with the biggest Youtube influencers in the Netherlands, “Supergaande.” Read More

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