Helping brands play a meaningful role in people’s lives
McCann Worldgroup is one of the world’s largest marketing communications networks. Our operations are united across 100+ countries by a single mission: to help brands play a meaningful role in people’s lives. This commitment focuses on creating work that earns a role in people’s lives by being interesting, evocative and useful. It’s powerful and effective creativity that helps clients grow their brands and businesses.
To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).
McCann and CATHAY PACIFIC BREATHE NEW LIFE INTO OLD UNIFORMS WITH ‘WELL TRAVELLED LAI SEE’
McCann Worldgroup Hong Kong worked with client, Cathay Pacific to give new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See – created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. Read More
McCann Canada and UNICEF Enlist Celebrities to Help Youth
McCann Worldgroup Canada worked with UNICEF Canada to launch a new advertising campaign to highlight “One Youth” – a groundbreaking initiative aimed at making Canada the best place in the world to grow up by 2030. Read More
McCann and State Street Introduce Fearless Girl
In honor of International Women’s Day, and in partnership with client, State Street Global Advisors, McCann NY is proud to introduce “The Fearless Girl”– a statue of a daring young girl, standing strong in front of the bull on Wall Street. Why? Because companies with women in leadership perform better than those without. Read More
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McCann Worldgroup news.
- People Posted on October 26, 2018
- New Campaigns Posted on October 24, 2018
- Honors Posted on October 22, 2018
- General Posted on October 22, 2018