McCann Worldgroup
Helping brands play a meaningful role in people’s lives

McCann Worldgroup is one of the world’s largest marketing communications networks. Our operations are united across 100+ countries by a single mission: to help brands play a meaningful role in people’s lives. This commitment focuses on creating work that earns a role in people’s lives by being interesting, evocative and useful. It’s powerful and effective creativity that helps clients grow their brands and businesses.

To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).

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disciplines

  • Advertising / Full Service
  • Public Relations

locations

  • New York, United States
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recent work.

McCann and CATHAY PACIFIC BREATHE NEW LIFE INTO OLD UNIFORMS WITH ‘WELL TRAVELLED LAI SEE’

McCann Worldgroup Hong Kong worked with client, Cathay Pacific to give new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See – created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. Read More

McCann Europe and MRM//McCann Frankfurt Create Alexa Skill for Those with Alzheimer’s

McCann Worldgroup in Europe, and MRM//McCann Frankfurt are working with the Alzheimer’s Society, to launch My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally, dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together with Skilled, a digital studio dedicated to the development of voice assistant skills. Read More

McCann Canada and UNICEF Enlist Celebrities to Help Youth

McCann Worldgroup Canada worked with UNICEF Canada to launch a new advertising campaign to highlight “One Youth” – a groundbreaking initiative aimed at making Canada the best place in the world to grow up by 2030. Read More

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