MullenLowe Group is a creatively driven integrated marketing communications network.

MullenLowe Group has collaborated with Shazam to roll out the “Unmute Daniel” campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. The campaign uses media screens that project a sound with a frequency inaudible to the human ear (to symbolize the silencing effect bullying can have on its victims), and display a message by campaign mascot, Daniel, who encourages people to open the Shazam app on their smartphones. Read More

Many children are victims of physical and/or sexual abuse. With this in mind, LOLA MullenLowe in Paris and the Ministry of Solidarity and Health have launched an unprecedented campaign to raise awareness surrounding the different forms of child abuse, and to empower all citizens to take action. On International Child Day (20th November) five shocking spots were broadcast in a 1 minute, 40-second compilation, each illustrating a type of child abuse, with the first being aired right before the 8 o’clock news on France 2. Read More

The currency of airline loyalty programs is miles and for many who don’t fly frequently, they don’t build into meaningful amounts, but rather sit unused while creating liabilities on the balance sheets of airlines. Read More