MullenLowe Group is a creatively driven integrated marketing communications network.

MullenLowe Group has collaborated with Shazam to roll out the “Unmute Daniel” campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. The campaign uses media screens that project a sound with a frequency inaudible to the human ear (to symbolize the silencing effect bullying can have on its victims), and display a message by campaign mascot, Daniel, who encourages people to open the Shazam app on their smartphones. Read More

The #ChooseYourAge campaign conceived by Lowe Lintas for Flipkart, the Indian e-commerce company, challenges the inherent notion of what one can or cannot do at a certain age. We are often limited by a society that judges people based on age. Stifled by societal norms, many of us never achieve our true potential as we’re asked to hold back and “act our age.” It’s time to break free of those shackles. It’s your life, #ChooseYourAge! Flipkart's new digital campaign is designed to shed the stereotypes and set the tone for the brand's partnership with this new age, progressive Indian.... Read More

Since the announcement of the #Unstereotype movement in June 2016, Unilever has been on a drive to break stereotypes in the way men and women are portrayed in their advertisements. In their latest campaign for Dutch peanut butter brand, Calvé, MullenLowe Alfred has taken the #Unstereotype movement further, showcasing a female athlete as the hero. Read More