Area 23
the Wonderful World
of What If.

Area 23, Cannes Lions Health 2017 Agency of the Year, is a full-service healthcare agency that has dismantled barriers that stand in the way of true innovation. Our “What if” way of working goes beyond agency sloganism and provides a real framework to do breakthrough creative. Just ask any one of the 375 entrepreneurial, passionate, curious and bold people who work here.

The agency, led by managing directors Tim Hawkey and Renée Mellas, has undergone significant growth in the last four years, nearly quadrupling in size under their leadership. Our campaigns are consistently recognized with top honors from Cannes Lions, Lions Health, Clio Health, The Global Awards, Effie Awards, Manny Awards, The One Show, London International Awards, Communication Arts, and MM&M Awards.

In 2017, Area 23 made history as the first agency to be recognized as Agency of the Year by FIVE of the industry’s top creative awards shows—Cannes Lions Health, Med Ad News, MM&M, The Global Awards, and Clio Health. Among the year’s accolades, the agency captured the MM&M Titanium Award for Best in Show, and Med Ad News named Area 23 the Most Admired Agency—for the second consecutive year, and—for the third consecutive year—Most Creative Agency.

Read More

about Area 23

Visit Site


  • Advertising / Full Service
  • Healthcare
  • Branded Content / Content Creation
  • Promotions & Activations
  • Experiential Marketing/Meetings & Events


  • New York, United States
All Locations

recent work.

Area 23 Fights Deadly Effects of Tanning Beds

Tanning salons are popular, but many users don’t realize their potentially lethal effects from melanoma, one of the most deadly forms of skin cancer. To help educate and avoid the tragic loss of life caused by tanning bed usage, the melanoma awareness organization Mollie’s Fund and Area 23, an FCB Health company, have launched the “Free Killer Tan” campaign. Read More

Area 23 Fights Lung Disease in Women

Notes To Mom is a social media initiative, designed and executed by Area 23 in partnership with NTM Info & Research, created to shed light on a serious lung condition−NTM. NTM, also known as nontuberculous mycobacterium, is a respiratory disease that affects women over the age of 50 in extraordinarily high proportions. To alert this specific audience about the disease, Area 23 decided to leverage the tradition of Mother’s Day. Read More

Area 23 Launches “State of Diabetes” Campaign

To spark conversation and raise awareness around Type 2 diabetes, Area 23 and The diaTribe Foundation teamed up to launch the “State of Diabetes” campaign. This campaign petitions the United Nations (UN) to recognize Type 2 diabetes as a sovereign nation — the number of people living with type 2 diabetes could form the world’s third-largest nation. Read More


    Area 23 news.

    News Feed

    View All Area 23 News

    more IPG agencies.