Area 23
the Wonderful World
of What If.

Area 23, AdHealth’s 2018 “#1 Agency in the World,” is a full-service agency that has dismantled barriers that stand in the way of true innovation. Its “What if” business model goes beyond agency sloganism and provides a real framework to do breakthrough creative. Just ask any one of the more than 400 entrepreneurial, passionate, curious and bold people who work there. The agency, led by Executive Vice President and co-Managing Director Renée Mellas, and Executive Creative Director and co-Managing Director Tim Hawkey, has undergone significant growth in the last seven years, increasing its size by seven-fold under their leadership.

Area 23’s campaigns are consistently recognized with top advertising industry awards and honors. In 2017, Med Ad News named Area 23 “Agency of the Year,” “Most Creative Agency” and “Most Admired Agency”—the first time that any agency was able to win the show's top three awards at once. But Area 23 didn’t stop there- in 2018, it took home the Med Ad News trifecta yet again. Area 23 was also recognized as “Agency of the Year” in 2017 by Cannes Lions Health, Medical Marketing & Media, The Global Awards and Clio Health. After winning 19 Cannes Lions in the last two years, Area 23 is unique in being recognized outside of the healthcare space for its creative, taking home Lions from the Outdoor, Print & Publishing, Glass, Innovation, PR, Direct and Mobile categories.

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disciplines

  • Advertising / Full Service
  • Healthcare
  • Branded Content / Content Creation
  • Promotions & Activations
  • Experiential Marketing/Meetings & Events
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locations

  • New York, United States
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recent work.

Area 23 Fights Deadly Effects of Tanning Beds

Tanning salons are popular, but many users don’t realize their potentially lethal effects from melanoma, one of the most deadly forms of skin cancer. To help educate and avoid the tragic loss of life caused by tanning bed usage, the melanoma awareness organization Mollie’s Fund and Area 23, an FCB Health company, have launched the “Free Killer Tan” campaign. Read More

Area 23 Fights Lung Disease in Women

Notes To Mom is a social media initiative, designed and executed by Area 23 in partnership with NTM Info & Research, created to shed light on a serious lung condition−NTM. NTM, also known as nontuberculous mycobacterium, is a respiratory disease that affects women over the age of 50 in extraordinarily high proportions. To alert this specific audience about the disease, Area 23 decided to leverage the tradition of Mother’s Day. Read More

Area 23 Launches “State of Diabetes” Campaign

To spark conversation and raise awareness around Type 2 diabetes, Area 23 and The diaTribe Foundation teamed up to launch the “State of Diabetes” campaign. This campaign petitions the United Nations (UN) to recognize Type 2 diabetes as a sovereign nation — the number of people living with type 2 diabetes could form the world’s third-largest nation. Read More

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