Area 23 is born for this.

AREA 23, an FCB company, is a full-service healthcare communications agency that opened its doors in October 2007. It began as a true mid-size agency, with approximately 130 full-time staff and some of the most respected names in the pharmaceutical industry as clients.

AREA 23 has an operating structure and innovative philosophy that make it uniquely brand-focused. AREA 23 has dismantled the barriers between disciplines, thereby fostering a closer collaboration within the agency itself, and with clients. This intense, multifaceted integrated-mind approach means that instead of being account driven or creative driven, the agency is truly “brand driven.” As their clients discover and appreciate, AREA 23’s integrated-mind philosophy is brought to life via their holistic, full-lifecycle approach to constructing brands.

Our clients find that AREA 23 truly does offer the best of both worlds—the focus and entrepreneurial spirit of a nimble mid-size agency, and, should they need it, the worldwide resources of the Draftfcb Healthcare global network.

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about Area 23

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  • Advertising / Full Service
  • Healthcare
  • Strategic Branding / Design
  • Shopper / Retail / In-store
  • Communications Planning


  • New York, United States
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recent work.

AREA 23 and Be the Match Aim to Expand the Bone Marrow Registry

For people diagnosed with blood cancer, a bone marrow transplant is often their only hope for survival. Unfortunately, 70% of people don’t have a donor match in their family and depend on individuals in the donor database to come to their rescue. With only 1 in 500 registrants who will ever actually go on to donate, expanding the registry gives more patients hope for salvation. Read More

Area 23 Uses the Arts to Raise Awareness About Lung Disease

Area 23, working with client Insmed, has launched a new disease awareness campaign to elevate the importance of diagnosing NTM (nontuberculous mycobacteria), a rare but serious lung disease. Read More

Area 23 and Mollies Fund Urge Parents to Protect Children from Melanoma

Area 23 worked with Mollie’s Fund to create a PSA titled “Mr Sun” to educate parents on the importance of protecting their children and avoiding the tragic loss of life caused by over exposure to the sun. The spot is a follow up to last year’s highly awarded social media campaign, “Free Killer Tan.” Read More


    Area 23 news.

    News Feed

    • New Campaigns

      Area 23 and Mollie's Fund Help Parents Protect Their Kids From Melanoma

      Posted on June 23, 2016
    • New Business

      Won Boehringer-Ingelheim’s Empagliflozin.

      Posted on October 26, 2012
    • Honors

      Won Gold for Best Professional Print Campaign for a New Product Launch at the 2012 MM&M Awards.

      Posted on October 26, 2012
    • New Business

      Won Palifosfamide from new client, Ziopharm.

      Posted on October 26, 2012
    View All Area 23 News

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