NeON is the multichannel mecca.

NeON is a unique synthesis of traditional and digital marketing experts who leverage insights, data and analytics to successfully launch new products and increase growth for in-line brands.  Through our proprietary strategic process of success sessions, scenario planning, and strategic and creative rumbles, we champion product launches and reinvigorate brands at any point in their lifecycle. We integrate marketing strategy at every stage of our process to create campaigns that deepen customer relationships and drive brand value.  Our unique ONELINE approach for existing brands, integrating online and offline,  translates strategy into a true multichannel approach across professional, managed markets and consumer audiences.

NeON opened its doors with 25 people and has grown to more than 100 in the past three years while adding four healthcare clients.  During this growth, NeON led global product launches for Pfizer and Janssen (Johnson & Johnson) and launched new indications for Novartis Oncology Product. Currently, NeON manages 15 brands including blockbuster drugs Gleevec, Atripla and Micardis.

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    NeON news.

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    • New Business

      Awarded Pfizer iPad coordination role.

      Posted on October 26, 2012
    • New Campaigns

      Launched Novartis Tasigna CML consumer campaign.

      Posted on October 26, 2012
    • New Campaigns

      Launched Pfizer Quillivant approval launch campaign.

      Posted on October 26, 2012
    • People

      Lorraine Pastore joined as SVP, Management Supervisor.

      Posted on October 26, 2012
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