The Ad Tech specialist unit within IPG Mediabrands.

Cadreon is the Ad Tech specialist unit within IPG Mediabrands, responsible for developing best-in-class programmatic technology solutions. In a widely disparate technology landscape, Cadreon leverages best-in-class technology to deliver the most comprehensive and highest-performing programmatic solutions on the market. Cadreon provides counsel and expertise for strategic partners across IPG Mediabrands’s portfolio of agencies. Headquartered in New York, Cadreon operates in over 70 markets worldwide.


about Cadreon

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  • Programmatic & Ad Solutions


  • Sydney, Australia
  • Hoeilaart, Belgium
  • São Paulo, Brazil
  • Toronto, Canada
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recent work.

Cadreon Helps Provide Home for Mom and Daughters

For the last three years, Cadreon has hosted CADREONCARES Day in New York, closing its office for the day, and partnering with a local non-profit to give back to the community. This year, Cadreon coordinated and held its first-ever CADREONCARES Day across the U.S. Each office chose a local partner in its community. In Detroit, the agency worked with The Caleb White Project helping to clean and decorate a house for a formerly homeless mom and her daughters. Read more. Read More

Cadreon Women’s Impact Hosts ‘The Need for Male Allies’

With women making up only 2.9% of ad tech CEOs, it is important to raise awareness about the challenges that women face in the tech industry and the need for men to be part of the solution. Cadreon’s Women’s Impact Group recently hosted a panel discussion, “The Need for Male Allies” to address this. Panel participants – Evan Adelman from Condé Nast, Jack Bamberger from Oath, Brian McMahon from Orion and Erica Schmidt from Cadreon shared insights on their experiences, along with the practices men can embrace to be allies and advocate for gender equality.... Read More

Cadreon and MAGNA Launch Women’s Impact Group

Cadreon, in partnership with MAGNA, launched the Women’s Impact Group, which will serve as a platform for members to have open and honest conversations about their careers, including growth opportunities, challenges, passions and more. The first event takes place on June 28th and will feature Erica Schmidt, EVP, Managing Director, NA, Cadreon & Dani Benowitz, EVP, Strategic Investment, MAGNA. Reach out to to learn more! Read More


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