FCB What Behavior Do You Want To Change?
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).
FCB Mayo and BPN Create Billboard that Produces Drinking Water
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology (UTEC) to create a billboard that captures moisture from the air and converts it into filtered drinking water. Objective Read More
FCB Shows Teens the Real Cost of Smoking
Every day in the U.S. nearly 3,300 youth under age 18 smoke their first cigarette and more than 700 others become daily cigarette smokers (SAMHSA 2013). This seemingly innocent experimentation comes at a great cost. Nearly 90% of adult smokers, many of whom suffer from smoking-related diseases, started smoking before they were 18 years old. The teen tobacco problem is the tobacco problem. Read More
FCB NY and LG Launch ‘TV for the Serious Watcher'
What would you do if a main character from your favorite show arrived at your door and personally delivered your new LG TV? That’s what LG Electronics and agency FCB NY wanted to find out in this hilarious real-person stunt, which launches LG's new social platform, “The TV for the Serious Watcher.” Read More
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