What Behavior Do You Want To Change?

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG).

  • 45
    Cannes Lions won in 2017
  • 300+
    Awards won globally in 2016 at various award shows
  • 146
    New Business wins in 2016

about FCB

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  • Advertising / Full Service
  • Direct / eCRM / One-to-one
  • Digital Services
  • Strategic Branding / Design


  • Athens, Greece
  • Mumbai, India
  • Johannesburg, South Africa
  • New York, United States
All Locations

recent work.

FCB West and Levi’s: ‘Use Your Vote”

FCB West and Levi's launched a 90-second online film as part of the “Use Your Vote” campaign, with the song “We Can’t Sit Down Now” by '70s R&B singer Joe Tex. The film doesn’t just emphasize why it’s important to vote, but also acts as an urgent call to action for people to get out of their chairs and do it now. Read More

FCB Canada and CDSS: 'Endangered Syndrome'

FCB Canada has launched its latest campaign for The Canadian Down Syndrome Society (CDSS), entitled “Endangered Syndrome.” Read More

This Girl Can Returns with Inspirational 'Fit Got Real' Message

Sport England has launched the latest phase of its This Girl Can campaign, "Fit Got Real," which aims to help more women have the confidence to be more active for their physical health and mental well-being. Read More


    FCB news.

    more IPG agencies.

    recent partners.