What Behavior Do You Want To Change?
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG).
FCB Bucharest Creates Paints from Vegetables
FCB Bucharest worked with the Louis Bonduelle Foundation to develop Tasty Colors, the first painting set made entirely out of vegetables. The product is a first step of a kindergarten program aimed at making kids friends with veggies through play. The idea was brought to life in months of research and tests by a multidisciplinary team of chemists, producers and designers. Read More
FCB New Zealand and Vodafone Sleep In for Cancer Cure
FCB New Zealand’s newest campaign for Vodafone asks New Zealanders to sleep-in to help find a cure for cancer. The Vodafone DreamLab – a specialized mobile app, which simply needs to be turned on while phones charge overnight – encourages people to donate their phones’ processing power to assist in accelerating cancer research. On Friday, May 18, FCB New Zealand staged a nationwide sleep-in – challenging businesses to let their employees begin work an hour later – in order to promote the app in real-time and on a larger scale. The campaign aims to show people that they don’t need... Read More
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- People Posted on May 21, 2018
- General Posted on May 17, 2018
- People Posted on May 17, 2018
- New Campaigns Posted on May 16, 2018