FCB What Behavior Do You Want To Change?

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

  • 36
    Cannes Lions won in 2015, including the Grand Prix for Good for Sport England’s “This Girl Can”
  • 300+
    Awards won globally in 2015 at various award shows
  • 204
    New Business wins in 2015

about FCB

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  • Advertising / Full Service
  • Direct / eCRM / One-to-one
  • Digital Services
  • Strategic Branding / Design


  • Mumbai, India
  • New York, United States
  • New York, United States
  • Buenos Aires, Argentina
All Locations

recent work.

FCB Mayo and BPN Create Billboard that Produces Drinking Water

FCB Mayo and BPN Peru partnered with The University of Engineering and Technology (UTEC) to create a billboard that captures moisture from the air and converts it into filtered drinking water. Objective Read More

FCB Shows Teens the Real Cost of Smoking

Every day in the U.S. nearly 3,300 youth under age 18 smoke their first cigarette and more than 700 others become daily cigarette smokers (SAMHSA 2013). This seemingly innocent experimentation comes at a great cost. Nearly 90% of adult smokers, many of whom suffer from smoking-related diseases, started smoking before they were 18 years old. The teen tobacco problem is the tobacco problem. Read More

FCB NY and LG Launch ‘TV for the Serious Watcher'

What would you do if a main character from your favorite show arrived at your door and personally delivered your new LG TV? That’s what LG Electronics and agency FCB NY wanted to find out in this hilarious real-person stunt, which launches LG's new social platform, “The TV for the Serious Watcher.” Read More


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