What Behavior Do You Want To Change?

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

  • 45
    Cannes Lions won in 2017
  • 300+
    Awards won globally in 2016 at various award shows
  • 146
    New Business wins in 2016

about FCB

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  • Advertising / Full Service
  • Direct / eCRM / One-to-one
  • Digital Services
  • Strategic Branding / Design


  • Athens, Greece
  • Mumbai, India
  • Johannesburg, South Africa
  • New York, United States
All Locations

recent work.

FCB Canada and Air Canada Show Support for Inclusion and the Olympics

Air Canada is supporting its 20-year sponsorship of Canada’s Olympic Team and 11-year support of Canada’s Paralympic Team with the “Our Time” TV spot voiced by actor Ryan Reynolds. Developed with FCB Canada, the ad portrays values of multiculturalism, compassion and equality as it shows Canadians doing very Canadian things, like playing hockey and skiing. It then turns to display the diversity of its citizens and athletes, as Reynolds says “we find strengths in our differences,” and voices unity for all Canadians, a call to all to bring people of diverse backgrounds together.... Read More

FCB New Zealand Creatively Discourages Excessive Drinking

FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point - a moment when “fun night out” turns into “one too many.” What’s the point of an epic night out, if you’re too drunk to remember it? Read More

FCB Ulka and Horlicks Ease Exam Stress for Students

FCB Ulka’s latest “Fearless Kota” campaign for Horlicks seeks to combat the dangers of exam stress for students by offering a unique – and heartwarming – solution. Read More



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    recent partners.