What Behavior Do You Want To Change?

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

  • 45
    Cannes Lions won in 2017
  • 300+
    Awards won globally in 2016 at various award shows
  • 146
    New Business wins in 2016

about FCB

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  • Advertising / Full Service
  • Direct / eCRM / One-to-one
  • Digital Services
  • Strategic Branding / Design


  • Athens, Greece
  • Mumbai, India
  • Johannesburg, South Africa
  • New York, United States
All Locations

recent work.

FCB Amsterdam Encourages Women to Support One Another

“It Won’t Stick” is a campaign created by FCB Amsterdam. Launched on International Women’s Day, “It Won’t Stick” was intended to encourage women to support, not shame each other, as research shows that 70% of women have been hurt by hateful comments made by somebody they consider to be a friend. The 60-second video features 24 brave Dutch women vocalizing the things they have been called and the things they have been shamed for, while a spoken word poem narrates that they will rise above the words with the powerful mantra of “whatever dirt they throw at you, it simply... Read More

FCB Inferno and Unibet Launch ‘Queen Rules’ for International Women’s Day

On International Women’s Day, FCB Inferno is launching Queen Rules – a new way to play cards, where Queen outranks King. This campaign is designed to get the conversation about gender equality on the table. Read More

FCB Milan Celebrates Diversity

FCB Milan partnered with Diversity, a non-profit association that promotes diversity policies, to create the #DiversityWins initiative to demonstrate that inclusive companies are more appreciated by consumers, attract top talent and improve their economic performance. Read More



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