What Behavior Do You Want To Change?

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).

  • 45
    Cannes Lions won in 2017
  • 300+
    Awards won globally in 2016 at various award shows
  • 146
    New Business wins in 2016

about FCB

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  • Advertising / Full Service
  • Direct / eCRM / One-to-one
  • Digital Services
  • Strategic Branding / Design


  • Athens, Greece
  • Mumbai, India
  • Johannesburg, South Africa
  • New York, United States
All Locations

recent work.

FCB Inferno Encourages Young People to be #Knifefree

FCB Inferno worked with the UK Home Office to create #knifefree, a campaign aimed at discouraging young people from carrying knives. #Knifefree directly challenges the perception that knife possession is normal and makes you safer. The campaign educates young people on the serious consequences of carrying knives and directs those at risk to organizations that can offer positive alternatives and practical support. Read More

FCB Canada and Down Syndrome Society are ‘Anything But Sorry'

In recognition of World Down Syndrome Awareness Day on March 21, FCB Canada’s latest chapter of the “Anything But Sorry” campaign reminds people that every baby deserves to be celebrated. The campaign for the Canadian Down Syndrome Society is highlighted by a new video called “S-Warnings,” which reinforces the campaign’s original messaging: when it comes to Down Syndrome, no word is worse than “sorry.” Read More

FCB Amsterdam and Mastercard Create a 'Priceless' Father/Daughter Moment

As part of Mastercard’s Safety & Security campaign, FCB Amsterdam created an emotional film about a priceless moment between a father and his daughter. It’s all about creating a cherished memory and is born out of the strategy that, “for a perfect moment, you leave nothing to chance.” Read More



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