What Behavior Do You Want To Change?

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG).

  • 45
    Cannes Lions won in 2017
  • 300+
    Awards won globally in 2016 at various award shows
  • 146
    New Business wins in 2016

about FCB

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  • Advertising / Full Service
  • Direct / eCRM / One-to-one
  • Digital Services
  • Strategic Branding / Design


  • Athens, Greece
  • Mumbai, India
  • Johannesburg, South Africa
  • New York, United States
All Locations

recent work.

FCB Lisbon Partners with Paralympic Committee

When a child with a disability decides to chase the dream of becoming a paralympic athlete, they can face many challenges. Read More


Parents of Road Victims teamed up with FCB Happiness Brussels to launch a year-long radio campaign you’d rather not hear. Because every time it airs, somebody just died in a road accident – in real-time. Read More

FCB Happiness Gives Skin Cancer a Voice

To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? FCB Happiness worked with The Belgian Foundation Against Cancer to launch a radio campaign against the use of sunbeds – and it was recorded by the very voice inside those sunbeds. Read More


    FCB news.

    more IPG agencies.

    recent partners.