creates and delivers smart ideas in culture and entertainment for brands.

FRUKT builds entertaining brands that sit at the heart of culture. We harness the power of entertainment to make a measurable business difference for our clients through big ideas, disruptive experiences and entertaining stories. Working on a global scale for the likes of Coca-Cola, MasterCard and Accor Hotels and on a regional level with brands like Cisco, Bank of America, Jägermeister and many more, we strive to help our clients ‘Press Play’ - pushing boundaries and offering innovative, non-traditional solutions. With offices in London, New York and Los Angeles we’re a nimble team of passionate brand and music & entertainment experts.


about FRUKT

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  • Experiential Marketing/Meetings & Events
  • Communications Planning
  • Youth Marketing
  • Talent / Personality Management & Representation
  • Sports & Entertainment


  • London, England
All Locations

recent work.

Mastercard - 59th Annual Grammy Awards

Challenge: Drive awareness and usage of Masterpass, Mastercard's digital payment solution, and deliver significant earned media impressions through an impactful GRAMMYs and music-themed experiential activation. Read More

Coca-Cola Olympic Torch Relay

The Ultimate Road Show! Putting music and entertainment at the heart of the London 2012 Olympic Torch Relay with Coca-Cola.  Engaging Teens with the Olympic Torch Relay

FRUKT was charged with creating a music strategy focused around the Olympic Torch Relay (OTR).  We needed to define a role for both artists and musical content as well as work with partner agencies to define the role of music within their channels.  Process Read More


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