FRUKT
creates and delivers smart ideas in culture and entertainment for brands.

FRUKT builds entertaining brands that sit at the heart of culture. We harness the power of entertainment to make a measurable business difference for our clients through big ideas, disruptive experiences and entertaining stories. Working on a global scale for the likes of Coca-Cola, MasterCard and Accor Hotels and on a regional level with brands like Cisco, Bank of America, Jägermeister and many more, we strive to help our clients ‘Press Play’ - pushing boundaries and offering innovative, non-traditional solutions. With offices in London, New York and Los Angeles we’re a nimble team of passionate brand and music & entertainment experts.

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disciplines

  • Experiential Marketing/Meetings & Events
  • Communications Planning
  • Youth Marketing
  • Talent / Personality Management & Representation
  • Sports & Entertainment
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locations

  • London, England
  • Los Angeles, United States
  • New York, United States
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recent work.

Mastercard - 59th Annual Grammy Awards

Challenge: Drive awareness and usage of Masterpass, Mastercard's digital payment solution, and deliver significant earned media impressions through an impactful GRAMMYs and music-themed experiential activation. Read More

Coca-Cola Olympic Torch Relay

The Ultimate Road Show! Putting music and entertainment at the heart of the London 2012 Olympic Torch Relay with Coca-Cola.  Engaging Teens with the Olympic Torch Relay

FRUKT was charged with creating a music strategy focused around the Olympic Torch Relay (OTR).  We needed to define a role for both artists and musical content as well as work with partner agencies to define the role of music within their channels.  Process Read More

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