Identity is a multicultural agency that drives results.

At Identity, we pride ourselves on being marketing and media enthusiasts who design blueprints of the consumer experience that drives culture. These blueprints highlight cultural shifts, embrace emerging media, drive media innovation and use robust analytics to activate real business outcomes. We are the IPG Mediabrands solution when clients seek to grow their business with the multicultural and influential segments of African-Americans, Hispanics and Tastemakers. Our underlying philosophy of integration and innovation enables us to execute Total Market plans with cultural nuances that drive results.


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  • Media Planning, Buying & Investment
  • Communications Planning
  • Multicultural Marketing
  • Direct / eCRM / One-to-one
  • Market Research


  • New York, United States
  • Chicago, United States
  • Los Angeles, United States
All Locations


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