MullenLowe Open
Global Activation Boutique

MullenLowe Open is a global activation boutique, headquartered in London and operating in 16 offices worldwide. The agency creates ideas that inspire action throughout the customer experience, bringing together world-class expertise in CRM, Shopper and Experiential. Current clients include Etihad, Eurosport, Google, Mars, Sloggi, and Unilever.

MullenLowe Open is part of MullenLowe Group, a creatively driven integrated marketing communications network present in more than 65 markets with over 90 agencies. MullenLowe Group is consistently ranked among the most awarded creative and effective agency networks in the world, and have topped the Effie Index as the most effective global network in terms of points per dollar revenue for the past seven consecutive years. In 2018, MullenLowe Group was named to the Ad Age Agency A-List. MullenLowe Group is part of the Interpublic Group of Companies (NYSE: IPG).

For more information you can visit us at, or follow us on Twitter@mullenloweopen and on

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  • 130
    bps share value increase for Persil Small & Mighty after our omnichannel retail campaign.
  • 55%
    increase in Haig Club sales after our Father’s Day experiential and social activation.
  • 16%
    CTOs booking a sales meeting with Google Cloud rep after receiving our AI powered DM pack.

about MullenLowe Open

Visit Site


  • Direct / eCRM / One-to-one
  • Shopper / Retail / In-store
  • Experiential Marketing/Meetings & Events
  • Promotions & Activations
  • Branded Content / Content Creation


  • Sao Paulo, Brazil
  • London, England
  • Paris, France
  • Mumbai, India
All Locations

recent work.

Lowe Open and Unilever Recycle Laundry Water in Disaster-Stricken Philippines

Lowe Open Philippines is working with client Unilever Philippines to address some of the problems created by the devastation of super-typhoon Haiyan in the Philippines community of Mayorga, Leyte. Chief among these problems is access to usable water. Read More

MullenLowe London and BHF Raise Awareness About Heart Disease

The British Heart Foundation (BHF) and MullenLowe London have partnered to launch an integrated brand campaign that continues to reinforce the message of the sudden and unexpected devastation of heart disease. Read More

MullenLowe Open Recognized for "Who’s Your Momma" Mentoring Program

Emma Perkins, Executive Creative Director, MullenLowe Open, was recognized with the Individual Champion of Inclusion Award at this year’s IPG Inclusion Awards. As one of a small number of female Executive Creative Directors in the business, Emma Perkins is passionate about inclusion and has brought that passion to life via Who’s Your Momma, a mentoring program whose mission is to increase the number of women who can maximize their career potential. The initiative, founded in 2015, pairs women with CEOs and Executive Creative Directors, many of whom are among the industry’s most influential. Perkins also founded Token Man, a series of interviews between... Read More


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