Genuine is a creative, technology and media agency.

An award-winning digital agency, Genuine drives extraordinary results for its clients by connecting experts from all disciplines — strategy, media, UX, design and technology — to create experiences that are remarkable and truly valuable. Fueled by the belief that to invent better we must invent together, Genuine closely collaborates with clients to develop meaningful and relevant experiences that are uniquely designed for their customers. Client work features innovative elements and the capability to evolve in real time as needed, shattering the divide between traditional and digital marketing.

Since Genuine’s founding in 2005, the company has invented and launched digital experiences for some of the world’s most innovative brands. A member of the Interpublic Group of Companies, Genuine’s reach extends to serving brands around the world, including Novartis, Akamai, Red Hat and Lysol. Our mantra, “Invent Together,” keeps the agency true to its core values and fosters a collective determination to create the best user-driven, digital-first experiences that challenge and lead industry categories. Offices are located in Boston, New York, Chicago and San Francisco. Visit us at

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  • Advertising / Full Service
  • Digital Services
  • Experiential Marketing/Meetings & Events
  • Mobile
  • Social Media


  • Boston, United States
  • Chicago, United States
  • New York, United States
  • San Francisco, United States
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recent work.

Genuine and Welch’s Focus on Brand’s Farmer Co-op Model

Genuine, IPG’s digital creative shop, has been named agency of record for Welch’s, after working with the brand on digital and social since last year. Genuine and Welch’s have launched a new campaign, “Farmer Owned. Family Grown,” that focuses on the brand’s farmer co-op model that sets it apart from others in the category. Welch’s has been owned by the National Grape Cooperative Association since 1956 and Its roster currently includes more than 900 family farm owners. Read More


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