Media Experts is Canada's leading media planning and buying agency.

Media Experts is a leading Canadian media planning and buying agency, proficient in all media channels. We exist to Make a Bigger Impression. Our bespoke, data-driven approach to media ensures greater precision, efficiency, and performance. Our unique approach revolves around designing effective, hard-working Mediasystems™ that put the right message in front of the right people, on the right platform, and at the right time.

Founded in 1981 by Mark Sherman with just three employees, today the agency has 180 Experts across its three offices in Montreal, Toronto, and Vancouver. Media Experts is part of IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG). Our roster of customers includes many of Canada's most successful companies including Bell Canada, Best Buy, BMW / MINI Canada, and WestJet.

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  • Media Planning, Buying & Investment
  • Digital Services


  • Montreal, Canada
  • Toronto, Canada
  • Vancouver, Canada
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recent work.

Navigating the New Reality

Media moves fast. It takes a nimble partner to embrace these swift shifts in tech and consumer behavior, because the pace of change is only accelerating. With the help of our partners at Facebook, Google, Spotify, and Snapchat, Media Experts and IPG Mediabrands welcomed 230 of Canada’s top-level marketers from 56 brands to our second annual client summit Navigating the New Reality, offering up actionable insights to help future-proof their brands. Read More

BMW X3 Launch

The all-new BMW X3 has something for everyone: the latest tech, the highest performance, and the most luxurious design. So how do you introduce the car that has everything, when everyone is looking for something different? You speak to each of them differently, by marrying the power of customizable video with the intimate data captured through Search. This Canada-first approach won Silver at the 2018 Media Innovation Awards for Best Video. Read More

WestJet Christmas Miracle

WestJet has been performing Christmas Miracle stunts for over five years now. With over 75 million video views worldwide, the brand now has a huge following – and set huge expectations as the brand who does Christmas advertising best. To keep the magic growing strong, WestJet let its followers make the magic themselves, by tapping into the power of social media. Read More


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