FCB/RED is the Shopper First Brand Agency – Ranked #1.

FCB/RED is the award-winning shopper-first brand agency that specializes in driving behavior change at every point of persuasion. Ranked number one in both brand engagement and shopper marketing, we believe every interaction is an opportunity to build the brand and change shopper behavior.

FCB/RED brings clients speed-to-market and a competitive advantage in understanding omnichannel retailers, shoppers and consumers. Headquartered in Chicago, we operate globally with a 40-year history of pioneering expertise in retail, shopper marketing, branded experience, digital/social, direct/CRM, promotions and through-the-line services for clients including JM Smucker/Big Heart Pets, Brown-Forman, The Coca-Cola Company, AB InBev and Samsung.

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  • #1
    Ranked Agency for Shopper Marketing Excellence (The HUB Top 20)
  • #1
    Ranked Retail and Marketing Services Agency (PROMO 100)
  • #7
    Ranked globally on the Warc 100: Digital/Specialist Agencies list

about FCB/RED

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  • Direct / eCRM / One-to-one
  • Digital Services
  • Promotions & Activations


  • Chicago, United States
All Locations


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