FCB/RED is the Shopper First Brand Agency – Ranked #1.

FCB/RED is an award-winning modern shopper-centric agency that exists to improve the lives of shoppers. Top-ranked in brand engagement and shopper marketing, the agency provides strategic perspective and 360 tactical breadth focused on behavior change throughout the path to purchase. We believe every interaction is an opportunity to build the brand and change shopper behavior.

FCB/RED brings clients speed-to-market and a competitive advantage in understanding omnichannel retailers, shoppers and consumers. Headquartered in Chicago, we operate globally with experts in 10+ North American locations and reach in 150 offices in 90 countries. We have a 40-year history of pioneering expertise in retail, shopper marketing, branded experience, digital/social, direct/CRM, promotions and through-the-line services for clients including Brown-Forman, The Coca-Cola Company, AB InBev, Comcast and Samsung.

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  • #1
    Ranked Agency for Shopper Marketing Excellence (The HUB Top 20)
  • #1
    Ranked Retail and Marketing Services Agency (PROMO 100)
  • #7
    Ranked globally on the Warc 100: Digital/Specialist Agencies list

about FCB/RED

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  • Shopper / Retail / In-store
  • Direct / eCRM / One-to-one
  • Digital Services
  • Promotions & Activations


  • Chicago, United States
All Locations

recent work.

FCB/RED and Bud Light Celebrate Pride

FCB/RED developed a new limited-edition Bud Light Pride bottle. In addition to the updated color scheme inspired by the LGBTQ+ Pride flag, the reimagined bottle also swaps out the iconic Bud Light creed that's printed on the crest of the bottle for words of inclusivity and support. Read More


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