Futures Sport + Entertainment specializes in data analytics and brand optimisation.

Futures Sport + Entertainment is a leading research and consulting agency that optimises client results across the sports and entertainment industry. Our international team of specialists in the UK, USA, Germany and Australia create actionable insights to help our clients stay ahead of the expanding media landscape. As part of the Interpublic Group, Futures combines existing data sources and proprietary tools with customized research and knowledge to create added value for brands, rights holders and agencies.

  • 19
    + million broadcasts included in our global sports viewership database
  • 14
    years creating the world’s best sports media analytics
  • 2000
    + brands exposure monitored and valued worldwide

about Futures Sport + Entertainment

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  • Market Research
  • Sports & Entertainment


  • Melbourne, Australia
  • Sydney, Australia
  • London, England
  • New York, United States
All Locations


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