The Martin Agency and Purina Mills Launch 'No Two Herds Are Alike'

The Martin Agency recently launched a new campaign for Purina Mills: “No Two Herds Are Alike,” challenging the perception that Purina Mills is too big to offer feed solutions unique to each producer. It just began running as a trade ad in publications for dairy producers.

“The advertising in this category tends to fall flat, between dozens of cow images and fairly dry messaging. We wanted to cut through the clutter and grab people’s attention with a visually arresting image that communicates a simple point: no two herds are alike, and Purina creates one-of-a-kind solutions to individual problems,” said VP/ Creative Director, Steve Sage.

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