Deutsch and Angel Soft Put Everyday Parenting Moments in the Spotlight

It's not every day that a campaign about toilet paper tugs at the heart strings, but that's exactly what Deutsch and Angel Soft set out to do. A lot of everyday parenting moments take place in and around the bathroom, and each spot showcases a parent exhibiting both softness and strength, qualities inherent to good parents, and to Angel Soft. The spots are quiet and authentic, which allows for them to break through, especially in a category that mostly utilizes humor. These stories are about more than the bathroom or toilet paper. They are relatable snippets of everyday life celebrating the everyday heroes otherwise known as parents.

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