The Martin Agency and Oreo Present the Oreo Dunk Challenge

America has spent over 100 years dunking OREO cookies into milk. Our challenge in 2017 was to get the rest of the world to follow suit. Introducing the OREO DUNK CHALLENGE, a global initiative that takes the simple act to wonderfilled new heights, inspiring people everywhere, as only OREO can, to let their imaginations run wild and get their dunk on. Three TV ads kicked off the challenge and more than a dozen digital dunks kept the excitement alive online as our celebs performed a host of mimicable dunks and then challenged viewers to show their own. High-profile partnerships saw the likes of BuzzFeed, Dude Perfect and Google issue their own Dunk Challenges, extending the reach of the campaign even further and ensuring that “dunk" was the word in 2017.

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