The Martin Agency and Benjamin Moore Launch New CENTURY Soft Touch Matte Paint

Known for being innovators in the paint category, Benjamin Moore created CENTURY - the world’s first Soft Touch Matte paint. Years in the making, the paint offers a tactile experience similar to that of a soft leather glove. Designed by designers for designers, with a never-before-seen depth of color and tactile finish, CENTURY brings a new dimension to walls.

To dramatize this effect and bring the paint to life, The Martin Agency produced a full scale, room-sized stop-motion film using the actual paint. The film depicts lines of paint coming together on a wall forming a graphic paint roller. The Martin Agency replicated the paint’s finish with a custom matte ink on print inserts, making the eye-catching graphic of a paint roller, a paint brush, and a paint can pop off the page. These 3 inserts will run in high-end interior design publications.

Martin also designed the packaging. CENTURY is made in small batches by master craftsmen – the design has a hand-crafted, authentic nature with exposed aluminum, matte stock label, and a seal with a dab of the real paint.

more stories like this

The Brooklyn Brothers new work for Inspired by Iceland urges tourists to drink…read more
Even the most open-minded people have internalized the implicit bias of cultural…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s complete…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology…read more
UM’s partnership with Free the Children builds awareness for the organization and…read more