Reliance Trends and Lowe Lintas Bangalore Create Trendy Campaign for Today’s Youth

Leading Inidan apparel retail chain Reliance Trends has launched a nationwide brand campaign to announce its new positioning and new visual identity. The brand has taken on a youthful, contemporary and a more fashionable imagery. The campaign by Lowe Lintas Bangalore captures the creativity and spontaneity of today’s youth.

Being the change agents that they are, the youth of today prefer to do things differently. They like to shake up the status quo, by taking something old and familiar and creating something totally new and unique to make their personal style statement. This key insight is given voice in the brand’s tagline – Trends bantey nahin, banaye jaaatey hain (Trends don’t just happen on their own, they are created.)

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