SociedAD and Milk PEP Showcase the Role of Moms

Moms, the Hispanic home gatekeepers, take the lead in SociedAD’s new MilkPEP (Processor Education Program) campaign, “Encouragement.” The campaign taps into maternal instincts and mom’s desire for her children to reach their utmost potential. The two spots, “School Play” and “Big Game,” showcase how a little nudge of encouragement and providing your family with milk’s 9 essential nutrients can help power their potential. The “Encouragement” campaign also includes digital and social media components, showcasing moms and their children before a child’s big moment.

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