FCB and Hansaplast Create Bandage That Helps Heal Emotional Wounds

FCB partnered with Hansaplast, the Beiersdorf brand and market leader in Europe for adhesive bandages, to launch “Hearts,” the first-ever bandage that does not heal physical scrapes and wounds, but instead helps soothe the emotional fears and “wounds” experienced by kids ages 2 to 6.

FCB worked with a leading children’s psychologist to develop “Hearts.” The new collection consists of a box of 10 heart-shaped bandages and a little book with relevant stories illustrated by different designers. There are specially designed adhesives – and stories – targeting the five primary heartaches that children ages 2 to 6 commonly experience: the little losses (rabbit), growing up (lion), small fights (tiger), small fears (owl) and mistakes (doves).

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