FCB Health and Teva Women's Health Launch 'No B.S.' Campaign

FCB Health worked with Teva Women’s Health to launch Plan B One-Step’s latest campaign, “Myth Breaker,” which challenges some of the myths that result in unintended pregnancies and empowers women ages 18-34 to take action for emergency contraception when events don’t go according to plan. With the tagline “No B.S. Just Plan-B,” the campaign reminds viewers that neither bathing in vinegar nor wishing on a dandelion will help prevent pregnancy. “Myth Breaker” is featured in a 15- and 30- second TV spot as well as on digital, social, print and patient platforms.

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