Jack Morton and Royal Caribbean Tell a Story of Innovation

How do you showcase to the media, trade, financial community, partners and employees that you are disrupting and transforming the travel industry through game-changing innovation? You start by turning a 37,000 square-foot raw space at the Brooklyn Navy Yard into a dynamic platform for Royal Caribbean Cruises (RCCL) to bring to life its compelling innovation story.

During this three-day event experience, RCCL’s current and “in the lab” technologies were on display in an environment designed to replicate the on-ship customer experience. Some of those innovations included a frictionless boarding process utilizing facial recognition, virtual reality dining, a “drinks anywhere” app feature and a concept stateroom of the future - to name a few.

Jack Morton partnered with RCCL to produce, design and execute the entire experience from content creation to environmental build out and on-site execution. The event, titled “SeaBeyond” delivered exactly that…and beyond.


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