FCB West and Clorox Show How “Clean Matters”

FCB West’s “Clean Matters” brand purpose campaign for Clorox champions a cleaner world where people thrive. The campaign aims to shift consumers’ perception of cleaning from getting rid of dirt and mess to the start of everything. Clean, in fact, isn’t the opposite of dirty, but rather the beginning of new possibilities. Whether it’s a clean space to work, a germ-free table upon which to feed one’s family, fresh sheets to sleep in or pure water to drink, clean creates the environments where we can be healthier and more vibrant versions of ourselves.

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