MullenLowe and Boppy Launch #NeverNotAMom

The Boppy Company, the leader in creating comfortable, supportive products for mom, dad and baby, has launched #NeverNotAMom, a new campaign to celebrate the launch of their newest product innovation, the yoga apparel inspired Boppy™ ComfyFit™ Baby Carrier. The #NeverNotAMom campaign is designed to challenge the notion of work-life balance. Society makes us believe that being a mother should be reserved for certain times and place — that we need to keep our “mom life” at home and our other lives outside our front door. But that’s not how life works. It’s blended. Being a parent is a part of who you are, no matter your age or stage of life. The empowering new video strings together vignettes about amazing women (in their real-life scenarios) wearing their babies in the Boppy™ ComfyFit™ Baby Carrier in places you wouldn’t expect. This juxtaposition demonstrates that whether you are at work, at home, with family, with friends or doing things you love, your child is still always a part of who you are.

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