THE BROOKLYN BROTHERS CREATES 'THE HARDEST KARAOKE SONG IN THE WORLD' FOR INSPIRED BY ICELAND

Inspired by Iceland released what it claims to be "The Hardest Karaoke Song in the World" harnessing the island's language, which is notoriously difficult to learn, and is encouraging people to watch it and have a go themselves.

The song, performed by Icelandic comedian Steindi Jr., shows him in a variety of beautiful spots in Iceland including on top of mountains and next to glacial waterfalls. The lyrics and performance of the comical film pokes fun at common Icelandic stereotypes including the Icelandic love for wool and the iconic ring road.

The video has been released as part of Iceland's new marketing initiative the A-Ö of Iceland, the Icelandic equivalent of an A-Z guide, which uses the 32 letters of the Icelandic alphabet, ending in "Ö." The aim of the initiative is to harness the uniqueness of the Icelandic language to highlight the diversity and breadth of Iceland and to encourage visitors to go further and learn more.

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