MullenLowe and Persil Celebrate the Importance of Being Outside
When surprising consumer insights revealed that dogs are five times more likely than children to be taken to the park, and that only one in three kids have ever climbed a tree, Persil UK decided it was time to encourage families in London to get outdoors. “Get Out Here,” created by MullenLowe London, aimed to encourage families to get outdoors and be active – rain, snow or shine. The ad displayed live weather data which triggered video content on a billboard at Westfield London, to show current temperatures, weather conditions and the walking distance to a nearby park.
Passers-by could connect to the screen’s wi-fi to access a map and directions to Holland Park, just a short walk away. The screen also showed film footage of fun activities that families could enjoy in the 22.5 hectare space, including the number of birds to count, puddles to jump in and snowmen to build.
"Sometimes we are so immersed in our busy lives, distracted by the always-on digital world, that we don’t stop to think how close and accessible nature is to us," said Alex Okada, Global Executive Creative Director at MullenLowe. "The idea is to use technology and data in order to remind and inspire people to enjoy the outdoors."
- Golin and evian Create #Babydoubles - Published on 07/18/2018
- Hill Holliday and Planet Fitness Launch New Work - Published on 07/16/2018
- LOLA MullenLowe and Burger King – ‘Come as a Clown, Eat Like a King’ - Published on 07/13/2018
- FCB Lisbon Partners with Paralympic Committee - Published on 07/10/2018
- EP+Co Celebrates Pride Month - Published on 07/09/2018
- 215 McCann and Minecraft Enlist Gamers to Save Coral Reefs - Published on 07/03/2018
- The Brooklyn Brothers Launches Isey Skyr in Russia - Published on 06/28/2018
- MRM//McCann and Creative Spirit: Nurturing Talent Together - Published on 06/28/2018
- IPG and charity: water Project Update - Published on 06/28/2018
- Shay Fu Named to Outstanding 50 Asian Americans in Business - Published on 06/28/2018