FCB Amsterdam Encourages Women to Support One Another

“It Won’t Stick” is a campaign created by FCB Amsterdam. Launched on International Women’s Day, “It Won’t Stick” was intended to encourage women to support, not shame each other, as research shows that 70% of women have been hurt by hateful comments made by somebody they consider to be a friend. The 60-second video features 24 brave Dutch women vocalizing the things they have been called and the things they have been shamed for, while a spoken word poem narrates that they will rise above the words with the powerful mantra of “whatever dirt they throw at you, it simply won’t stick.”

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