MullenLowe SSP3 Urges Us to Pay Attention to ‘Nature Signs’
Hurricanes, earthquakes and tsunamis happen more and more often in different countries all over the world, leaving nothing but shocking images and footage in their wake. In honor of World Climate Day, Conservation International and MullenLowe SSP3 launched “Nature Signs” to help the world see what Mother Nature is trying to tell us.
The campaign features a simple and powerful element that the agency team discovered stood out across diverse journalistic images and footage: the traffic signs. Signs are everywhere to convey messages of caution to protect people, but set in the context of these climatic disasters, the signs portray a very powerful message from nature itself, and help people understand that everyone can do something in the fight against climate change.
“We used real journalistic photos of several floods, hurricanes and storms around the world to reinterpret the meaning of traffic signs. By putting them in a different context, we were able to use the signs to convey messages to humans from nature and the earth so people stop and think about the impact their actions have on the world,” said Carlos Andrés Rodríguez, CCO at MullenLowe SSP3.
- IPG IT Group Hosts Middle Schoolers for STEM Event - Published on 04/18/2018
- The Martin Agency Marks Equal Pay Day - Published on 04/16/2018
- FCB Inferno Encourages Young People to be #Knifefree - Published on 04/09/2018
- McCann and MGM Resorts Celebrate Universal Love - Published on 04/06/2018
- FutureBrand UXUS and L’Occitane Create Immersive Experience - Published on 04/05/2018
- Quicken Loans - The Translator - Published on 03/30/2018
- Huge & Hulu Design the Future of TV - Published on 03/30/2018
- P&G’s SK-II and Huge Redefine Women’s Skincare Products - Published on 03/30/2018
- Huge Helps LG Re-imagine Authenticity for the "Post-Truth" World - Published on 03/30/2018
- R/GA Portland Creatives and Polaroid Celebrate Analog Photography - Published on 03/29/2018