Huge Helps LG Re-imagine Authenticity for the "Post-Truth" World

Huge partnered with LG for their global launch of their latest phone, the LG V30. In a world filled with filters and highly-curated social feeds, the “This Is Real” campaign challenged post-millennials to use those same channels for true self-expression. For a brand trying to compete against giants like Apple and Samsung, it was the bold approach that LG needed to take to make an impact in a highly competitive marketplace.

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