ADVANTAGE & HYUNDAI ARE ROLLING AGAIN WITH THE NFL ROOKIES

Advantage launched the second year of the Rolling With The Rookies campaign to leverage Hyundai’s sponsorship of the 2018 NFL Draft.

Rolling with the Rookies takes us along for the ride with soon-to-be selected NFL Draft picks Josh Allen (University of Wyoming), Minkah Fitzpatrick (University of Alabama), Derrius Guice (LSU) and Connor Williams (University of Texas) to visit the people, places and moments that truly shaped them.

The digital-led campaign will culminate with a 60’ x 60’ experiential marketing experience at the NFL Draft Fan Fest where each of the athlete stories will be celebrated.

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