The Financial Times and The Brooklyn Brothers Launch ‘Open Minds’ Campaign

This week The Brooklyn Brothers' FT Weekend “Open Minds” global campaign went live - intended to start cultural conversations and stimulate open minds. The campaign focuses on The FT Weekends’ editorial content, showcasing the breadth and scope of what the FT Weekend offers and designed to stimulate thought, conversation and debate around questions like:

- Is mind control the tech industry’s greatest invention?
- Is age a disease we can cure?
- Can we separate the art from the artist?

The campaign aims to encourage stronger engagement with FT Weekend by the FT’s core business audience, while attracting entirely new readers to its world-class arts, culture and lifestyle offering.

The Brooklyn Brothers were lead creative and strategic agency on this project, with phase two currently in development. The ads were designed by three illustrators, Max Dalton, Alex Trochut and La Boca design studio.

View the brand hub to read the articles that inspired the work and read more here and here.

 

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