The Financial Times and The Brooklyn Brothers Launch ‘Open Minds’ Campaign
This week The Brooklyn Brothers' FT Weekend “Open Minds” global campaign went live - intended to start cultural conversations and stimulate open minds. The campaign focuses on The FT Weekends’ editorial content, showcasing the breadth and scope of what the FT Weekend offers and designed to stimulate thought, conversation and debate around questions like:
- Is mind control the tech industry’s greatest invention?
- Is age a disease we can cure?
- Can we separate the art from the artist?
The campaign aims to encourage stronger engagement with FT Weekend by the FT’s core business audience, while attracting entirely new readers to its world-class arts, culture and lifestyle offering.
The Brooklyn Brothers were lead creative and strategic agency on this project, with phase two currently in development. The ads were designed by three illustrators, Max Dalton, Alex Trochut and La Boca design studio.
- McCann Europe and MRM//McCann Frankfurt Create Alexa Skill for Those with Alzheimer’s - Published on 05/20/2019
- FCB/RED and Bud Light Celebrate Pride - Published on 05/16/2019
- Neon Uses Cheesy Ads for Recruitment - Published on 05/13/2019
- McCann and Mastercard Showcase Unity through Sport - Published on 05/09/2019
- MullenLowe Singapore and Signia Bring Attention to Hearing Loss - Published on 05/07/2019
- FCB Mexico and Ayudín Focus on Equality in New Campaign - Published on 05/03/2019
- Rapport Creates Environmentally-Friendly Billboards for Earth Day - Published on 05/02/2019
- Mullen Lowe and Burger King Launch Campaign Around ‘Real Meals’ - Published on 05/02/2019
- Jack Morton and Chevrolet Empower Girls through Sport - Published on 04/25/2019
- FCB Chicago Creates Conversation About Gun Violence - Published on 04/23/2019