Campbell Ewald and MilkPEP Call Attention to Kids’ Nutrition

Campbell Ewald’s latest work for MilkPEP highlights a scary nutritional reality now facing America’s youth: 1 out of 2 kids, ages 9+, don't get enough calcium, potassium and vitamin D. Missing these important nutrients during critical growing years could lead to many negative consequences including a child not reaching their full height potential; an increase in stress fractures during adolescence; and a greater chance of osteoporosis as an adult.

“Pour More Milk” reinforces the American Academy of Pediatrics’ recommendation of serving milk at every meal to help ensure kids get enough of these important nutrients.

The campaign is supported by a national TV spot, new section of the Milk Life website (, and will also have digital creative, in-store and social content.

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