The Brooklyn Brothers and BODYARMOR LAUNCH FIRST-EVER AD CAMPAIGN FOR NEW SPORTWATER
The Brooklyn Brothers and BODYARMOR launched a new campaign, “Be Water,” promoting BODYARMOR SportWater, a premium sport water designed by athletes, for athletes with a sport performance pH 8+ and electrolytes for sport, and a wide mouth bottle for faster hydration. BODYARMOR SportWater was recently launched and is available at select retailers nationwide.
The campaign features martial arts legend Bruce Lee’s voiceover and a number of BODYARMOR athletes such as James Harden, Skylar Diggins-Smith, Richard Sherman, Dustin Johnson and Megan Rapinoe. Created and developed by The Brooklyn Brothers and filmed by Brian + Ford, it is the latest in several brand campaigns BODYARMOR has launched this spring around its portfolio of products – including BODYARMOR Sports Drink and BODYARMOR LYTE.
The campaign consists of :40, :30 and :15 spots as well as digital banners, in-store advertising components and social media activation.
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