The Brooklyn Brothers and BODYARMOR LAUNCH FIRST-EVER AD CAMPAIGN FOR NEW SPORTWATER
The Brooklyn Brothers and BODYARMOR launched a new campaign, “Be Water,” promoting BODYARMOR SportWater, a premium sport water designed by athletes, for athletes with a sport performance pH 8+ and electrolytes for sport, and a wide mouth bottle for faster hydration. BODYARMOR SportWater was recently launched and is available at select retailers nationwide.
The campaign features martial arts legend Bruce Lee’s voiceover and a number of BODYARMOR athletes such as James Harden, Skylar Diggins-Smith, Richard Sherman, Dustin Johnson and Megan Rapinoe. Created and developed by The Brooklyn Brothers and filmed by Brian + Ford, it is the latest in several brand campaigns BODYARMOR has launched this spring around its portfolio of products – including BODYARMOR Sports Drink and BODYARMOR LYTE.
The campaign consists of :40, :30 and :15 spots as well as digital banners, in-store advertising components and social media activation.
- Weber Shandwick and DOVE Support Women’s Empowerment - Published on 03/22/2019
- BMW X3 Launch - Published on 03/19/2019
- Navigating the New Reality - Published on 03/19/2019
- Bank of America Special Olympics World Games - Published on 03/18/2019
- Hill Holliday and Optum Launch Brand Campaign - Published on 03/18/2019
- Lowe Lintas and Gits Food Mark IWD - Published on 03/12/2019
- McDonald's: MacCoin - Published on 03/11/2019
- nPower: Blue Go Green - Published on 03/11/2019
- Microsoft 365 – B2B Event Experiences Around The Globe - Published on 03/11/2019
- Frontier Communications – Sponsorship Strategy Roadmap - Published on 03/11/2019