The Brooklyn Brothers and BODYARMOR LAUNCH FIRST-EVER AD CAMPAIGN FOR NEW SPORTWATER

The Brooklyn Brothers and BODYARMOR launched a new campaign, “Be Water,” promoting BODYARMOR SportWater, a premium sport water designed by athletes, for athletes with a sport performance pH 8+ and electrolytes for sport, and a wide mouth bottle for faster hydration. BODYARMOR SportWater was recently launched and is available at select retailers nationwide.

The campaign features martial arts legend Bruce Lee’s voiceover and a number of BODYARMOR athletes such as James Harden, Skylar Diggins-Smith, Richard Sherman, Dustin Johnson and Megan Rapinoe. Created and developed by The Brooklyn Brothers and filmed by Brian + Ford, it is the latest in several brand campaigns BODYARMOR has launched this spring around its portfolio of products – including BODYARMOR Sports Drink and BODYARMOR LYTE.

The campaign consists of :40, :30 and :15 spots as well as digital banners, in-store advertising components and social media activation.

more stories like this

Even the most open-minded people have internalized the implicit bias of cultural…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s complete…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology…read more
UM’s partnership with Free the Children builds awareness for the organization and…read more
FCB Health partnered with the Crohn’s & Colitis Foundation of America (CCFA) to…read more