Initiative Tomorrow Addresses Internship Discrimination

Internship discrimination is a growing problem in the Netherlands, with many organizations reluctant to hire interns from diverse cultural backgrounds. To respond to this, Initiative Tomorrow in the Netherlands created an influencer campaign “I Want That Internship,” collaborating with the biggest Youtube influencers in the Netherlands, “Supergaande.”

In a three-episode web format, the campaign addressed the problem – and saw some results – during the campaign, the reports of internship discrimination cases rose significantly, showcasing an increase in awareness of the issue, and a willingness to discuss internship discrimination openly. The Dutch National Institute of Human Rights is handling these reports and working to address the issue.

more stories like this

The Brooklyn Brothers new work for Inspired by Iceland urges tourists to drink…read more
In a first-of-its-kind collaboration between the advertising industry and Google in…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign promoting…read more
With the support of Water.org, 3pm (a collaboration between Weber Shandwick and…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo MicroHack…read more