MullenLowe Delivers New York Pizza to Los Angeles for JetBlue’s Pie in the Sky

As New York’s Hometown Airline®, JetBlue saw an opportunity to highlight its transcontinental service — East Coast to West Coast travel — with a little slice of fun. That’s why MullenLowe worked with them to fly an iconic taste of home across the country to Los Angeles: authentic New York pizza. There was no denying this would be challenging, but MullenLowe loves a good challenge, and the integrated cross-country team made sure the concept took off. And so what was once a “Pie in the Sky” idea became a reality, soaring in earned media results and moving the needle on key brand metrics.

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