PMK*BNC’s President Co-Authors First Book by Cannes Lions Jury

PMK*BNC’s President Monica Chun has co-authored “The Art of Branded Entertainment,” the first book ever written by a Cannes Lions jury, scheduled for release on June 14. The book is an exploration of what makes compelling entertainment content from a diverse group of experts. “The Art of Branded Entertainment” also looks at how content has changed over the years and continues to evolve in the digital era, while highlighting the most effective ways to balance brand messaging and consumer engagement. A portion of the proceeds from sales of “The Art of Branded Entertainment” will benefit the 4A’s Foundation, which is committed to cultivating diversity in advertising. For more information, please check out www.theartofbrandedentertainment.com

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