McCann Canada and UNICEF Enlist Celebrities to Help Youth

McCann Worldgroup Canada worked with UNICEF Canada to launch a new advertising campaign to highlight “One Youth” – a groundbreaking initiative aimed at making Canada the best place in the world to grow up by 2030.

The campaign brings together dozens of Canadian celebrities to have a “chat” with Canada. With the words, “Canada, We Need to Talk,” Canadian celebrities are starting the conversation about kids living in poverty, teen suicide rates, bullying and other subjects troubling youth in the region. The campaign drives to, and encourages Canadians to take action – with a goal of achieving #8MillionActions (one for every Canadian youth), and provides dozens of ideas for how all Canadians can get involved.

A recent UNICEF report comparing the well-being of children in the richest countries around the world placed Canada an alarming 25th among the 41 countries measured. “Every child in Canada has the right to the best possible opportunities and outcomes. Right now, that’s not what many of them are getting,” said David Morley, UNICEF Canada President and CEO. “Our society has grown more unequal and children and youth are paying the price. But Canada has what it takes to do better.”

The campaign features more than 20 Canadian celebrities including Keanu Reeves, Elisha Cuthbert, Cobie Smulders, Jay Baruchel, Patrick Adams, Neve Campbell, Xavier Dolan, Marc-André Grondin, Eric McCormack and Matthew Santoro; Celine Dion, Avril Lavigne, Alessia Cara, Stephen Voyce, Eugenie Bouchard, Sugar Sammy, Antonio Park; and Karina LeBlanc. All donated their time and energy to UNICEF Canada’s One Youth.

McCann Worldgroup Canada and FH studios worked pro bono on the project to enlist Canadian celebrities to the cause. “We’d like to thank McCann and FH studios for their great contribution to this campaign,” said Morley. “By bringing together dozens of Canadian celebrities to speak up on key issues affecting youth well-being, we hope more Canadians will feel the urge to act, and governments will continue their momentum to create great conditions for growing up,” he continued.

more stories like this

The Brooklyn Brothers new work for Inspired by Iceland urges tourists to drink…read more
In a first-of-its-kind collaboration between the advertising industry and Google in…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign promoting…read more
With the support of, 3pm (a collaboration between Weber Shandwick and…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo MicroHack…read more