Campbell Ewald Recognized for D&I Comms Program
At the 2018 IPG Inclusion Awards, Campbell Ewald was recognized for the Best Internal Communications program. In 2017, Campbell Ewald launched Talks That Lead, a four-part speaker series across each of Campbell Ewald’s offices that explored the difficult conversations confronting our industry and nation today. The series was an opportunity for Campbell Ewald’s clients and employees to meet and create meaningful change in the agency’s work, brands and the advertising industry at-large.
After conducting a social audit to identify cultural subject matter of interest, the agency designed its first Talks That Lead series around a common theme: Race in America’s Adland. The series addressed topics including privilege, influence and appropriation, LatinX and industry influence. As a result of Talks that Lead, Campbell Ewald has grown its inclusion education initiatives with three new programs. These programs better examine strategic and creative work with an inclusive lens rooted in research and action.
Campbell Ewald sustains ongoing learning initiatives to make communication and education of D&I themes an integral part of the DNA of the agency. These ongoing initiatives include Courageous Conversations, a series of open forum discussions on relevant cultural subjects led by external thought leaders and experts; cultural celebrations, including a variety of experiences for employees such as desk drops, trivia events, food and music celebrations and community/charity events; a monthly, employee-led reading group; an ongoing series of screenings of documentaries and films that showcase context around topical cultural subjects; and events and field trips held internally and offsite for immersion in the realm of D&I.
Growing out of Talks That Lead, Campbell Ewald has launched Cultural Quarterly: The Business Effect of Inclusion, an extensive report highlighting the latest trends in culture, music, fashion and film geared toward informing and improving the agency’s work. Campbell Ewald has also developed a creative review series, Behind the Lens, for strategists, creatives and account people to review executions within the industry to better understand work through an inclusive lens.
Campbell Ewald’s 2017 Climate for Inclusion Survey results demonstrated an increased favorability rating across all themes, with Diversity Education and Communications increasing by 10%. Over 55% of the questions on the survey received a score greater than 88% favorable.
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