MullenLowe London Celebrates Nurses

To coincide with the 70th anniversary of the NHS, MullenLowe London launched a new campaign focusing on the retention and recruitment of the next generation of nurses. The campaign line, “We Are The NHS” is designed to be a rousing call to arms that encapsulates the pride so many feel about the profession. The campaign shows real people and real moments from all walks of nursing life: mental health nurses, learning disability nurses, district and hospital-based. Shot on location in working hospitals in Margate and Ashford, the film even includes footage of a live birth – a first for a TV commercial.

more stories like this

In a first-of-its-kind collaboration between the advertising industry and Google in…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign promoting…read more
With the support of, 3pm (a collaboration between Weber Shandwick and…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo MicroHack…read more
Even the most open-minded people have internalized the implicit bias of cultural…read more