LOLA MullenLowe Helps Scrabble Celebrate 70th Anniversary

To celebrate the 70th anniversary of the world´s most loved word game, LOLA MullenLowe created an immersive experience that takes you through the past, present and future of the brand.

The experience involves walking through seven huge Scrabble cubed tiles to discover a visual history of Scrabble and its fun and irreverent use in pop culture. The brand shows us how language has evolved over the past 70 years by sharing surprising official Scrabble play words and the opportunity to vote for new words to be included in the next Scrabble dictionary.

The exhibition also takes us into the future with the specially-designed Space Edition Scrabble, made from meteoritic rock and magnetic tiles which will be sent to International space stations. Finally, a transparent cubed tile will be showing the World Scrabble Championship Finale live on October 28th. The event will take place in London, Paris and Berlin.

more stories like this

The Brooklyn Brothers new work for Inspired by Iceland urges tourists to drink…read more
Even the most open-minded people have internalized the implicit bias of cultural…read more
MRM created a new site to communicate the Naomi Berrie Diabetes Center’s complete…read more
FCB Mayo and BPN Peru partnered with The University of Engineering and Technology…read more
UM’s partnership with Free the Children builds awareness for the organization and…read more