The Martin Agency and JFK Library Foundation Launch @JohnFKennedy

As of Wednesday morning, the John F. Kennedy Library Foundation secured and verified the @JohnFKennedy Twitter handle to give JFK’s words new life. This time with the immediacy and urgency of a modern platform, for a modern generation facing modern-day challenges.

The @JohnFKennedy tweets will feature exact quotations said or written by Kennedy during his public life, illustrating the relevancy of the words today and providing a historic lens through which people can consider and assess the challenges they currently face. The posts are featured as the creative foundation for a far-reaching digital, print and out-of-home advertising campaign that will run through winter 2019.

more stories like this

In a first-of-its-kind collaboration between the advertising industry and Google in…read more
McCann in India has created “Asli Tarraki” (Real Development), a campaign promoting…read more
With the support of, 3pm (a collaboration between Weber Shandwick and…read more
Deutsch worked with its pro bono client, WATERisLIFE to create the Venmo MicroHack…read more
Even the most open-minded people have internalized the implicit bias of cultural…read more